The 2026 Emmy® winners are in.Looper Insights tracked what the platforms were doing before anyone else.

Looper Insights tracked the moment across its US CTV platform coverage.

The night's biggest winner

14 Emmy® Awards

Widow's Bay took home 14 Emmy® Awards at the 2026 Primetime Emmy® Awards - and its platform story included a +214% peak $MPV™ lift.

The $MPV™ (Dollar Media Placement Value™) metric assigns a monetary value to every interface placement across connected devices.